Best-selling Maybelline Great Lash Mascara has been around for decades. The reason it's so popular is a great basic formula that does the job without a bunch of bells and whistles.
Pros: Goes on well, very few clumps, cleans off easily with eye makeup remover or water and washcloth.
Cons: Because it's not waterproof, it runs a bit when you cry. If you rub your eyes or swim, it's much worse. Stings a little if it gets in your eye while applying.
Unlike most companies that need to keep their people busy, Maybelline hasn't messed with a good thing (which I really appreciate!). Although the logo and colors have changed, the product and applicator have remained the same shape for many years. The wand is just the right size. (Exactly like Cover Girl Professional Mascara before the company changed its packaging.)
Preferred shade is dark brown, which can be difficult to find. For a while, Maybelline offered a curved brush version, which was excellent. I guess they didn't sell enough, so it's no longer available. You can bend the straight brush, but the final result is pretty small. 4.5 stars.
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Heidi Howell, CPRW, specializes in resumes, business social media posts, selected web content and copywriting. More at www.heidihowell.com.