Our small dog has a hard time eating most dog foods, because the kibble "gauge" size too large. We tried this food because of its various claims (superfood blend, grain free, etc.) and gorgeous packaging. My dog also seems to eat this food more enthusiastically than others we've tried, which is a plus. (I used to have to persuade her to eat.) We've tried two flavors so far, the sweet potato and beef & egg recipe. I'm glad there are lots of flavor choices. My local superstore only carries a few of them, but there are enough options to have some variety. Purina's Beyond dog food is sort of expensive, but since my dog likes it, it's healthy and is on the high side of affordable, I'll continue to buy it for now. 5 stars.