When frozen pizza is required, usually Freschetta or DiGiorno fill the bill. I saw Oprah's O, That's Good! pizza and was instantly intrigued. After all, it boasts crusts that are one-third cauliflower, "baked to a delicious, golden brown ... so good, you'd never know the difference!" Flavors: five cheese, uncured pepperoni, supreme and fire-roasted veggie. I bought 3 (everything except pepperoni).
Pros: Price was within average range for frozen pizza. Celebrity ownership/endorsement. Attempts to be healthy.
Cons: Like the cheap-level supermarket pizzas, this one unfortunately comes with a dry, cardboardy crust and skimpy ingredients. I was NOT impressed and will not buy it again. Huge waste of money.
I figured, if Oprah – a celebrity who has wrestled with weight issues for years and has plenty of money to eat out (and must be a foodie) – approved the recipes, the product HAS to be good, right? (Well, that line of thinking works with most Newman's Own products.)
Evidently, no rigorous taste-testing or focus groups were used. Maybe there was a tight deadline, perhaps the test kitchen cooked these on pizza stones and added fresh parsley, possibly there was special lighting, or it could be that Oprah was on a tight schedule, so only had time to take a bite of each flavor before signing off.
People will buy anything once, and you can fool some of the people some of the time, but I won't be fooled again – unless a "new and improved" version comes out and online reviews rave about the update. The pizza is not inedible. It's not horrible. I didn't throw it away. However, it was a major disappointment. Back to take-n-bake and Freschetta!
Heidi Howell, CPRW, specializes in resumes, business social media posts, web content and copywriting. More at www.heidihowell.com.