Whoever heard of a delicious toothpaste? Well, as a former longtime Sensodyne user, the other day at the grocery store I came across Colgate Sensitive Whitening toothpaste. The pink packaging is a bit of a turnoff, but the product itself is somewhat more minty and sweet than competitors', so it wins in the taste department. Another pro is the lack of foamy consistency during use (Crest, Tom's of Maine and others can be foamy). Colgate's pink-packaged toothpaste comes out blue with a bit of white striping, which is a nice touch. On the con side, even with care, the flip cap can get messy. Overall, Colgate's got a winner here! 4 stars.
Heidi Howell, CPRW, specializes in resumes, business social media posts, selected web content and copywriting. More at www.heidihowell.com.